Introducing Sif Jakobs

The Jewel Hut is proud to announce that Sif Jakobs jewellery has just joined our ever expanding collection of current must-have brands. So, what can we tell you about our sparkly new arrival? Well, Sif Jakobs is a Danish jewellery brand named after the savvy designer herself. She is originally from Iceland; however, she trained as a goldsmith in Copenhagen where the company is now based. The key to her inspiration for each collection comes from her love of Italy. In fact, you’ll notice that many of the collections are named after different Italian towns, for instance, Biella, Bari, Noci, Dinami and Pecetto. But that’s enough about the background story; let’s get to the jewels. Sif Jakobs provides us with an innovative take on jewellery. The designs are original yet familiar, striking yet subtle, and even though these may be juxtapositions it’s what makes Sif Jakobs' jewellery unique. We decided that we really needed to show you what these gems look like on, so we set up a photo shoot at The Jewel Hut HQ to introduce you to the brand and all of its wonderful jewellery pieces - just take a look at what we came up with.

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