Introducing Elliot Brown: A Legacy of Craftsmanship and Adventure

At The Jewel Hut, we believe that every timepiece tells a story. This is especially true for Elliot Brown, a distinguished British watch brand that has captivated adventurers and watch enthusiasts alike. With a unique heritage rooted in innovative design and exceptional craftsmanship, Elliot Brown represents the perfect blend of durability and elegance.

The Origins: Revolutionising the Watch Strap

Elliot Brown's journey began with founders Ian Elliot and Alex Brown, who transformed the watch strap industry with their pioneering Animal strap. This innovative creation featured a durable webbing design and a hook-and-loop fastener, allowing for a secure fit on any wrist. It quickly became a favourite among outdoor enthusiasts, athletes, and military personnel.

Reflecting on their success, Ian recalls, “The straps helped to take the business to all sorts of highs, like the first ever National Points Series Mountain Bike Championships, the European Freestyle Snowboard Tour and the Triple Crown of Surfing in Hawaii.” Selling over a million straps annually, they laid a solid foundation for what would evolve into a remarkable watchmaking journey.

From Straps to Timeless Watches

Driven by their strap success, Ian and Alex turned their focus to watchmaking in 2013, launching Elliot Brown Watches. They maintained the same principles that defined their straps—strength, practicality, and exquisite craftsmanship. Each watch is engineered to withstand even the harshest conditions while maintaining a refined elegance that suits both daily wear and adventurous outings.

Their mantra, “build everything up to exacting standards,” reflects their commitment to creating timepieces trusted by explorers, athletes, and professionals worldwide.

Craftsmanship Meets Innovation

Elliot Brown watches are engineered for those who seek adventure without compromising on style. Here are some standout features that set these timepieces apart:

• - Military-Grade Durability: Crafted to meet rigorous military standards for reliability and strength.
• - Water Resistance: With ratings up to 200 metres, these watches are perfect for aquatic adventures.
• - Shock Resistance: Proprietary technology protects the movement during high-impact activities.
• - Triple-Sealed Crowns: Enhances protection against dust and water ingress.
• - Super-Luminova Technology: Offers excellent visibility in low-light conditions, ideal for night explorations.

In a notable partnership with Land Rover, Elliot Brown created the Land Rover x Elliot Brown Holton Professional, combining the rugged capabilities of both brands for a truly remarkable timepiece.

The Innovative New Webbing Strap

In 2023, Elliot Brown reinvented their classic Animal strap, weaving it on Victorian shuttle looms—an homage to traditional craftsmanship. The result is a 22mm strap that is both functional and stylish. Key features include:

• - Adjustable Fit: Designed for ultimate comfort, eliminating bulk and discomfort associated with traditional styles.
• - Durable Construction: Selvedge woven edges enhance strength, ensuring long-lasting performance.
• - Hypoallergenic Finish: Soft and breathable material, treated for lifetime protection against odours.
• - One-Handed Operation: Simplifies adjustments, making it perfect for any adventure.

This new strap represents a seamless integration of modern technology and classic craftsmanship, making it a standout feature of Elliot Brown’s collection.

Explore the Best-Selling Elliot Brown Watch Collections

Whether you’re drawn to the patented Beachmaster Automatic, the military-developed Holton or the versatile Bloxworth chronograph, there’s an Elliot Brown timepiece for every lifestyle and occasion.

• - Beachmaster Automatic: An apex mission timer, so unique it holds a timing patent.
• - Holton Professional: the ultimate military tool watch. Developed in response to a request from a specialist branch of the British Special Forces.
• - Bloxworth: A chronograph that seamlessly merges classic style with robust functionality.
• - Canford: A travel-ready watch that transitions effortlessly from professional settings to adventurous outings.
• - Kimmeridge: Designed for smaller wrists, it combines refinement with enduring strength.

Experience the Spirit of Elliot Brown

With a rich legacy steeped in innovation and adventure, Elliot Brown continues to redefine the possibilities of timekeeping. Their watches are not just accessories; they are meticulously crafted tools designed for those who embrace life’s challenges and adventures. Whether scaling mountains, diving into the ocean, or navigating everyday life, an Elliot Brown watch is ready for whatever comes next.

Visit The Jewel Hut today to explore the Elliot Brown Watch collection and find the timepiece that resonates with your spirit of adventure.