At The Jewel Hut, we believe that every timepiece tells a story. This is especially true for Elliot Brown, a distinguished British watch brand that has captivated adventurers and watch enthusiasts alike. With a unique heritage rooted in innovative design and exceptional craftsmanship, Elliot Brown represents the perfect blend of durability and elegance.
Elliot Brown's journey began with founders Ian Elliot and Alex Brown, who transformed the watch strap industry with their pioneering Animal strap. This innovative creation featured a durable webbing design and a hook-and-loop fastener, allowing for a secure fit on any wrist. It quickly became a favourite among outdoor enthusiasts, athletes, and military personnel.
Reflecting on their success, Ian recalls, “The straps helped to take the business to all sorts of highs, like the first ever National Points Series Mountain Bike Championships, the European Freestyle Snowboard Tour and the Triple Crown of Surfing in Hawaii.” Selling over a million straps annually, they laid a solid foundation for what would evolve into a remarkable watchmaking journey.
Driven by their strap success, Ian and Alex turned their focus to watchmaking in 2013, launching Elliot Brown Watches. They maintained the same principles that defined their straps—strength, practicality, and exquisite craftsmanship. Each watch is engineered to withstand even the harshest conditions while maintaining a refined elegance that suits both daily wear and adventurous outings.
Their mantra, “build everything up to exacting standards,” reflects their commitment to creating timepieces trusted by explorers, athletes, and professionals worldwide.
Elliot Brown watches are engineered for those who seek adventure without compromising on style. Here are some standout features that set these timepieces apart:
In a notable partnership with Land Rover, Elliot Brown created the Land Rover x Elliot Brown Holton Professional, combining the rugged capabilities of both brands for a truly remarkable timepiece.
In 2023, Elliot Brown reinvented their classic Animal strap, weaving it on Victorian shuttle looms—an homage to traditional craftsmanship. The result is a 22mm strap that is both functional and stylish. Key features include:
This new strap represents a seamless integration of modern technology and classic craftsmanship, making it a standout feature of Elliot Brown’s collection.
Whether you’re drawn to the patented Beachmaster Automatic, the military-developed Holton or the versatile Bloxworth chronograph, there’s an Elliot Brown timepiece for every lifestyle and occasion.
Experience the Spirit of Elliot Brown
With a rich legacy steeped in innovation and adventure, Elliot Brown continues to redefine the possibilities of timekeeping. Their watches are not just accessories; they are meticulously crafted tools designed for those who embrace life’s challenges and adventures. Whether scaling mountains, diving into the ocean, or navigating everyday life, an Elliot Brown watch is ready for whatever comes next.
Visit The Jewel Hut today to explore the Elliot Brown Watch collection and find the timepiece that resonates with your spirit of adventure.