Since its box of luxury jewellery was first opened back in 1982, Pandora jewellery has become a global phenomenon. Although best known for its customised charm bracelets, the increasingly popular brand offers an extensive range of jewellery lines that make for ideal gifts and personal pieces to treasure. Established in 1982, when goldsmith Per Enevoldsen and his wife Winnie established a modest jeweller’s shop in Copenhagen, Pandora jewellery is today counted as one of the world’s most desired jewellery lines. Its ever-popular charm bracelet was launched in 1999 on the Danish market and quickly embraced, making the personal process of creating a Pandora bracelet from scratch desirable to jewellery lovers worldwide. With its head offices in Copenhagen and factory Pandora Productions based in Thailand, so much has changed over the last 25 years. As it continues to win new fans from all walks of life, the future looks bright as Pandora's box continues to unleash a seemingly never-ending and constantly surprising array of exquisite Pandora jewellery upon the world.